A full-service real estate agent typically takes a higher commission than the discount brokers, but they are the better option in most cases since they have the ability to cover all angles from marketing to pricing and the MLS. Hiring a full service real estate agent can add positive benefits in the buying or selling process. Having the experience and knowledge of a real estate agent can help educate the homeowner or seller regarding pricing, negotiations, neighborhood knowledge and market conditions, all while getting the benefits of their networking connections.
Here are some important factors that should be considered before deciding whether to opt for a full-service real estate agent and the positive factors they may bring.
Experienced Agents Know Market Conditions
In a seller’s market where homes are selling with minimum effort and the demand is high, just having a listing in the MLS can be good enough and an agent is not required. On the other hand, if it’s a buyer’s market where the demand is lower than the supply, you are better off hiring a full-service agent. The extra marketing and promotional efforts of a full-service agent will surely help in getting a better deal in such a situation.
Marketing Your Home
A discount broker is not likely to spend his time and money on marketing your home to get it in front of the right buyers. However, when you hire a full-service real estate agent, you are potentially going to get top notch marketing materials done by real estate professionals. You need to have great photographs appear in the MLS to stand a chance of attracting the right buyers. A full-service agent will use a professional photographer and prepare crisp, sharp pictures with the best angles for your listing. Similarly, they will also take care of getting a good signage prepared for the client’s property. All these things add up and make full-service agents worth the cost.
Getting the Best Price for Your Home
During the negotiation process, you want to have the best sales person on your side. A good full-service estate agent will assist you in setting the right price for your home and will also make sure that to that price from the buyer using his negotiations skills honed over a period of time. This ultimately translates to more money for you, the client.
Choosing a Real Estate Agent
If you are looking to ‘save money’ by not spending on getting the services of a full-service real estate agent, it might be a good idea to rethink the benefits of hiring one. The easiest way to come to a conclusion if you are still confused about this is to think about how much money you are likely to lose out on by handling the sales process yourself or even a discount broker. If the amount is bigger than the commission you would have paid to a full-service agent, the answer becomes very simple. Having said that, due diligence before hiring either type of agent is of vital importance. Getting referrals from people who have already dealt with an agent is highly recommended. Choosing a qualified and experienced real estate agent to help guide home sellers and buyers is imperative to get the best results while maximizing your savings.